Dealer Success Stories
Autos of Forney Expands Secondary-Market Access Without Losing Customer-First Focus
Dealership Snapshot
Autos of Forney
Owner Lawrence Breaud is a driven, self-taught dealer who is positioned for growth. He opened three independent dealerships in under five years in the highly competitive DFW market: Autos of Forney, Autos of Forney – Greenville, and Lone Star Auto Brokers. Instead of one-and-done car deals, Lawrence aims to build scalable ecosystems where the customers and the dealerships can grow alongside each other. So, when a gap became evident in his picture-perfect vision, Lawrence sought out the best way to address the issue.
Customers were still walking in the doors; affordable inventory was available, but sometimes the financing options simply did not line up. Lawrence found himself working with qualified customers who were ready to buy, yet traditional financing paths were making it difficult to place them responsibly. Rather than forcing deals or compromising customer outcomes, Autos of Forney looked for a better way to expand access for broader financing options while maintaining discipline.
That search led to a partnership with Agora Data.
- Dealer
Lawrence Breaud
- 3 Locations
Forney, TX
Greenville, TX
Arlington, TX
- Customer Focus
Subprime and Non‑prime vehicle buyers
- Vehicles Sold Every Month
15 Additional Sales
- Time in Program
2+ years
- Deals Completed
430+
The Challenge of Capturing Deals in the Secondary Market as an Independent Dealer
There was plenty of secondary-market demand, but not enough flexibility and financing options to serve it properly. Inventory that could have been sold for retail was often sent to auctions. Customers who qualified based on real-world income and employment could not always be approved under rigid qualification models.
The result was missed opportunities on both sides of the desk.
Autos of Forney needed a way to responsibly capture more business in the secondary market without sacrificing customer trust or long-term performance.
Why Partner with Agora Data
The decision to partner with Agora was driven by one clear objective: expand car sales and increase access to the secondary market while building a healthy portfolio over time.
Lawrence pointed to three factors that mattered most:
- The ability to better serve customers who work and qualify, but fell outside traditional approval models
- Structure his dealerships to support long-term portfolio growth, not just short-term wins
- Improve results between customer outcomes and dealership performance
“The reason for partnering with Agora was to capture deals in the secondary market,” Lawrence explained. “This was a market that we were missing. And that limitation directly affected our growth.”
Lawrence Breaud
Autos Of Forney
Rethinking Inventory to Match Real Demand
- Expanding mileage thresholds where appropriate
- Investing more heavily in reconditioning
- Leaning into trade-ins instead of defaulting to auction sourcing
Turning Missed Opportunities Into Sustainable Growth
The impact was clear.
“Agora has helped us sell over 15 extra units a month. The program is huge for us,” Lawrence reported.
The inventory that once went to auction is now being matched with qualified buyers. Customers who previously lacked viable financing options were getting approved in ways that made sense for their income and situation.
Just as important, these improvements did not come at the expense of discipline. Payment‑to‑income remained a core consideration and deal structure stayed realistic.
The result allows Autos of Forney to grow volume without compromising performance.
430+ Deals
Completed in over two years with Agora
15 Extra
Vehicles sold every month because of Agora
3 Dealerships
Drive success for Lawrence throughout DFW
Supporting Growth Across Multiple Rooftops
Autos of Forney is not standing still.
Lawrence shared his plans to continue expanding, with multiple dealerships already operating and a long-term vision that includes franchised growth. As competition increases, flexibility to better serve the secondary market becomes even more important. When asked about it, Lawrence sees Agora as a solid partner to help facilitate his future vision. “Because of the value, because of the percentage to income that Agora gives customers, and because of the way that I’m growing, Agora will have strong input in the business.”
The partnership with Agora Data supports Lawrence’s trajectory by:
- Allowing Autos of Forney to retain more deals
- Creating consistency of business operations across multiple rooftops
- Supporting portfolio development without adding unnecessary complexity